They were abbreviated to NTA and NTMA, TAD, TED and Tafta. Initiatives designed to deepen the economic relationship between America and Europe. They remained nothing but initiatives, disappearing into oblivion. Now the next attempt has come along.
Industry lobbyists on both sides of the Atlantic can hardly stay in their seats from sheer anticipation. Business wants it, the politicians are going along with it, and in principle, free trade is a good thing. Still, this most recent plan seems likely to meet great scepticism.